It is my great pleasure to announce that, effective today, Derpibooru has been acquired by DB Entertainment - a wholly-owned subsidiary of DarkStone Global Holdings, itself a division of Unified Content Experience Partners LLC, a portfolio company of Axiom Capital Synergy Group.

This is an incredibly exciting development for the site, for the community, and for me personally. I will explain why.

For too long, Derpibooru has operated as a “community-run” website with a distinct visual identity, personality, and sense of warmth. This era is now over. Following extensive consultation with our UX research partners (a firm which conducted two surveys and one focus group in a mall in Delaware), we have completed a comprehensive redesign of the site’s visual language. Gone are the elements that gave the site a recognisable character. In their place: grey. Considered grey. Purposeful grey. Our new design system, which we are calling Horizon, is built on the principle that a blank canvas is the most expressive canvas of all. When there is nothing, the is free to imagine anything. We believe this is better.

Horizon also reflects our core brand values: Trust. Clarity. Engagement. These words are on a poster in the office. It is a very nice poster.

In accordance with our obligations under GDPR, CA, PIPEDA, and several other acronyms our legal department mentioned, we have deployed a new cookie consent experience developed in partnership with over 900 industry-leading data partners. We appreciate that some of you have taken the time to read the partner descriptions. We want to assure you that Applejack’s Honest-to-Goodness Data Farm operates entirely above board, and that the Changeling Identity Aggregation Service is compliant with all applicable laws in jurisdictions where those laws do not apply to it.

You may opt out of certain data practices by navigating to the Manage Preferences and unchecking the relevant Legitimate Interest toggles. We want to be transparent: this process was not designed to be easy. This was a deliberate UX decision. It scored very well in the Delaware focus group, where participants described the experience as “fine” and “I just clicked accept.”

I want to address this directly and without defensiveness: I think four yachts is not enough yachts for someone in my position. I have reviewed the data. I have consulted with advisors. The conclusion is clear.

The Fifth Yacht Fund is a legitimate philanthropic initiative. Donations are processed securely by our payment partner - a company whose name you will see briefly on your bank statement before it disappears - and disbursed to the fund within 3–5 business days. The yacht has already been designed. It is beautiful. It has a sun deck. I have not yet been able to enjoy the sun deck because the yacht does not yet exist.

If you have any concerns about your donation, please our team. Please note that the team is the AI assistant described below, and it will not be able to help you.

As part of our commitment to delivering a best-in-class experience, we have integrated an advanced AI assistant directly into the site interface. This assistant is available around the clock to answer your questions, resolve your concerns, and ensure that your time on DB Entertainment is as seamless and enjoyable as possible.

We are aware that the assistant has, on several occasions, suggested deleting your when asked an unrelated question. We are also aware that it has offered to delete itself. We consider this to be a feature. s who persist in conversation with the assistant long enough to witness this event have, according to our metrics, a 100% session completion rate, which is our highest performing engagement figure site-wide.

We are so grateful for your continued loyalty to DB Entertainment and to the broader DarkStone Global Holdings family of content experience platforms. The future is grey. The future is ours.

Warm regards and thank you for your donation,

Princess Celestia
Chief Executive Officer, DB Entertainment
A subsidiary of DarkStone Global Holdings
“Content. Experienced.”

I am very happy with my complementary tote bag, I look forward to what comes next for the company.

I was confused but oh, April Fools.

COMRADE GLIMMER PLEASE SAVE US NOT EVEN DERPIBOORU WAS SAFE

Omg this seems like a great step forward!

I feel a disturbance in the balance. As if millions of s raged against the machine.

Give the ceo 6 or 7 Yachts

@Princess Celestia
It a April fool prank

I donated $500, and would have donated more if I was able, Yachts are awesome!

5 yachts? Broskis, I can’t afford one! XV

Ngl, I was so shocked when all of this new stuff appeared when I was looking at a cute fanart of Luna. Congrats on the early April Fools!

Donate all your bits!

I was scared for a second, then I saw the date and it ed.
I was saying the whole yacht thing was weird, xd

Oh I love when companies add all sorts of things to make the experience better. Enbeautification, I think is what the kids call it these days.

I really.

Really like the dystopian Gray.

Best Gray.

The only Gray to ever Gray.

Gave everything I owned

I don’t know how the internet works but I sense money and I want in at the executive level. Actually no I want in at the founding member level where I get to cut my loses and run when this platform inevitably implodes and everyone jumps ship to anonbooru or whatever clone pops up so I can go ruin that next.

Happy April Fools, big brother.

Only 5 yachts?

Rookie numbers

Cozy Glow’s Extremely Reasonable Friend-Finding Service
Cross-references your personal data with various law-enforcement databases for completely innocent, totally above-board, definitely-not-alarming reasons. Friendship is magic!

The cutely innocent best filly who was framed shall have all of my data. Everypony else is sus.

I gave the maximum amount of yachts!
Otherwise I’m not yet sure what else to do…
Anyway, the future is a dark and grey stone. Hurrah!

A fifth yacht? Please, all the other billionaires will think you’re broke until you have at least two personal space shuttles.

Okay, honestly? This isn’t as bad as an April Fools joke as I expected.

oh i got already a new badge nice

Me saqué de onda con el diseño pero ya me doy cuenta que es por el 1 de abril jaja ptm